Find pages with low engagement, then work to improve the user experience and content quality. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
Measuring Conversion Rates and Click-Through Rates for SEO Success
The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. Patience and consistent effort are key to long-term SEO success. Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created. SEO consulting services are short- or long-term SEO services provided by an SEO consultant — an individual SEO expert or an SEO agency that provides SEO advice, analysis, and services.
Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. The Screaming Frog SEO Spider brings to light plenty of weak spots that need TLC. If you have empty or repetitive meta descriptions, it calls your attention to these mishaps.
You can also use its keyword research tool to discover the keywords searchers use. Google Search Console is one of the best free SEO tools for analytics. SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers. Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a BHS Links map can become tedious if your site has a lot of pages.
Create a user-friendly URL
Use the meta to encourage clicks, which will drive traffic and lead to more business. Metadata is the title and lines of text on the search results page. Those details matter, but the backbone of SEO is high-quality content. There are many sites, books, and guides (we even wrote one here at Search Engine Journal) to help you get started. But you might find that many resources offer conflicting information.
- If you’re not optimizing for AI search, you’re missing out on potential traffic that could lead to conversion.
- To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger.
- With a bit of time and know-how, you can create a free stack of software that helps you achieve your SEO goals.
- In fact, the vast majority of sites listed in our results are found and added automatically as we crawl the web.
- Connect with WebFX to get a digital strategy for your business.
Search engines don’t like reading lengthy strings of words with complex structure. Set them up to include as little beyond the main keyword (for which you want to optimize the page) as possible. They reveal what brand or company-related keywords and details AI chatbots display the most — details you could capitalize on in future content. You must be aware of what kind of information AI assistants display whenever users type something related to your brand or industry, whether it’s accurate, and so on. With all of these factors taken into account, SEO primarily drives two things — rankings and visibility.
As a result, there are fewer server queries, which shorten load times and enhance website functionality. Aim to load pictures only when the user’s viewport is going to include them by using lazy loading. By gradually loading graphics as the user scrolls, this method saves bandwidth and speeds up initial page loads. Google released a collection of performance indicators called Core Web Vitals, which includes First Input Delay (FID), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP). These measurements concentrate on elements related to interaction and page load speed.