Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns. We’ve been crawling the web for over 10 years, collecting and processing petabytes of data every day. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. For example, Polysleep uses the keyword “baby mattress” throughout the product page copy. If you want to learn even more about Google SEO, I recommend checking out The SEO Marketing Hub. Although not as important as your title tag, you do want to use your keyword once in your page’s URL.
Earn and reach out for backlinks
Search engines, fueled by the rise of artificial intelligence (AI), are getting smarter and redefining the mechanics of search. By leveraging the tools and strategies outlined here, you can work towards gaining and maintaining an edge. All three businesses benefit from increased exposure to each other’s customer base. Participate in local events, join local business associations, and collaborate with other like-minded businesses on joint promotions. As an example, a local bookstore creates a blog series called “Neighborhood Spotlight,” featuring interviews with residents about their reading habits and favorite books or magazines. The goal is to establish your business as the trusted source of local BHS Links information, particularly in areas where you have unique expertise and experience.
Listen to SEO podcasts
If Google can’t crawl your pages, they won’t be indexed, meaning they won’t show up in the search results. To use it, you’ll need to install an SSL certificate on your site. While this may only be a small ranking factor, HTTPS has become the internet standard. Sites that don’t use SSL certificates can expect to see warnings in Chrome, Firefox, and other browsers highlighting that the website connection is not secure. However, it is important to note that changing your permalink structure after posts go live can break all of your previous links. By default, WordPress creates messy permalinks (URL structures) that simply are not very clean (learn how to change your site’s URL).
Your articles should contain a mix of content designed to engage your audience and other thought leaders in your niche, plus, designed to rank in the search engines. Evergreen keyword-targeted content (meaning broad content used anytime) can also be boring as the highest volume search phrases have already been written about by numerous other websites. Don’t forget you’ll want to optimize your content by adding high-performing keywords and making sure it’s high-quality. Visit forums and social media sites to see what kinds of questions people in your niche are asking. Check out competitor blogs and content to see what types of articles they are writing. Most keyword tools will tell you about the number of clicks, search volume, keyword difficulty, current ranking and more.
Each link would pass value (known as PageRank) to the linked page, which Google would use to gauge how much authority a webpage had. Now let’s focus on 60 WordPress SEO tips to optimize your website effectively. These tips have been divided into the 9 essential areas you can see listed below.
Think of GEO as the new SEO, but for a world where AI doesn’t just fetch answers — it creates them. Instead of fighting for a spot on page one, now you’re competing to be part of an AI-generated answer. This graph looks at a dataset of over 500 AI supercomputers, whose performance was measured from 2019 to 2025.
Keyword rankings refer to where your website ranks on a SERP for specific keywords. And be aware that most well-known directories (Yelp, Yellow Pages, etc.) use attributes that tell search engines not to treat the links as endorsements. So, you need to make sure they can understand what’s being shown.
Businesses that could navigate and sustain the changing seasons of life. So much so that while most were closing their doors, 2021 was the most successful year of business for both of their individual businesses. They have made guest appearances on podcasts such as Stronger Business, The Ultimate Blog podcast and Motherhood Anthology. White label SEO is when one entity performs the SEO services, but the services are promoted and sold by another agency. It’s not uncommon for marketing firms with strong expertise in design, copywriting or marketing strategy to outsource their SEO work to white label SEO providers.
- Use a tool like Listing Management to automatically submit your business information to top directories.
- Off-Page SEO refers to optimizations that can be carried out on other websites to help improve a different website.
- With SEO, you increase the visibility of your website for searches related to your content.
- The mission of this role is to position SLNT for top visibility across both traditional search engine results and AI-driven search features.
With all of this said, remember that your content should always sound natural and make sense. Work your keyword naturally into your opening, rather than simply stuffing it into your first paragraph for SEO’s sake. Read more about the benefits of translating your website further down, and be sure to check out our in-depth multilingual guide to start dominating the SERPs in other languages. Additionally, you’ll want to cut down on distractions that users may find annoying.
By studying your competitors, you can gain valuable insights into industry best practices, identify gaps in your strategy, and uncover opportunities to capture a larger market share. Generate a more comprehensive list of related keywords and phrases using your seed keywords. Core Web Vitals are metrics that evaluate how good or bad a website’s user experience is. Search engines use automated “crawlers” to find and visit webpages by following links across the web.