Internal linking – connecting pages within your website – is a powerful yet frequently overlooked SEO tactic. It helps distribute link equity, passing authority from one page to another. This can significantly boost the ranking potential of less prominent pages and improve site navigation for both users and search engines. A critical component of any SEO audit is identifying content gaps.
- I also like Semrush’s topic insights (available in the Organic Research tool).
- The next item on the list is benchmarking your SEO performance against competitors.
- And with its lowest tier priced higher than many products’ premium tiers, it’s positioned for users with spacious marketing budgets.
- This tool includes a world-class knowledge graph that Inlinks use to read a website and understand the main entities used.
It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. The suite is highly customizable, with easy automation and white-label reporting. Bring your clients’ websites to new heights in organic search rankings with keyword monitoring. Learn how to deliver outstanding results to keep your clients ahead. Ahrefs is a go-to solution for many SEO agencies, offering a diverse suite of features that encompass everything from competitor research to SEO audits. It’s renowned for its extensive database, housing over 11 billion keywords and 400 billion indexed pages, which translates into remarkably accurate data for its users.
Use this SEO audit checklist to get more traffic and rank higher
Review media playback on mobile devices, confirming videos and audio play correctly without causing layout issues or requiring plugins. A holistic website audit is a strategic asset for long-term SEO success. SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search. From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver. If you’re a WordPress user, you can automate this process with our free SEO plugin. It monitors for pages that no longer perform SEO Anomaly well and gives recommendations on how to fix them.
Are the pages of your website loading quickly to create a good user experience? Most websites today load within a few seconds, and searchers are used to that. Around half of searchers won’t even wait for your site to load if it takes longer than three seconds.
How To Perform An SEO Audit: Complete Professional Guide
That said, broken links in inopportune places can fracture your internal linking structure. They can also be a pain in the ass for users trying to navigate from one page to another. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages.
Once installed, head to the Search Appearance tab and click on HTML Improvements. Here, Google will give you a handy list of any problems it detects with your titles or descriptions. Overly long, overly short, non-descriptive, and duplicate titles and descriptions are listed, as well as any pages that are missing these entirely. Depending on the number of these that are present, you can open and export a report to show you the full list.
As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time. With Agentic SEO, however, this process can be streamlined through autonomous AI agents that identify problems and recommend and implement solutions in real time. As promised, we’ll look at how AI agents can transform the SEO audit process by providing corrections and thorough analysis that would otherwise take hundreds of hours of manual work. Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail.
Get the #1 most powerful WordPress SEO plugin today and join over 3 million smart website owners who use AIOSEO to improve their website search rankings. With meta tags especially—though this is also important for general SEO copywriting—you want to avoid squeezing in keywords for the sake of squeezing in keywords, also known as keyword stuffing. “10 Great Instagram Captions, Good Instagram Captions, and Funny Instagram Captions That Will Make You ROFL” is not a good title. Ancillary keywords should, if possible, be used in H2s and in body copy. Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can.
PageSpeed Insights
In this guide, I’ll walk you through five essential steps to maximize your site’s performance. In these cases, if a website has committed a particularly atrocious offense, a Google analyst may submit a manual penalty and greatly reduce that website’s visibility across the web. You will receive a formal notification if this happens, and the road to recovery is long and difficult.
Checking for crawlability and indexability helps identify and fix issues like blocked resources, noindex tags, and crawl errors that might prevent important content from being discovered and indexed. Proper crawlability and indexability increase your site’s chances of ranking well, improve search engine understanding of your content, and drive more organic traffic. An SEO audit is a structured process used to evaluate how well a website is performing in relation to search engine ranking standards. An SEO audit examines all elements that influence a site’s performance in organic search, including technical infrastructure, on-page content, and off-page factors.